Archive for the ‘Guidelines’ Category

posted by Avatar on Oct 25

copy2.jpgUse sentences that are varying in length say a medium one then a short one to the longest ones last. Equal length sentences make for a robot-like job that is boring and useless. Go into specifics when you think it would allow you to convey the information better to your reader without overdoing it. Use bold word sets and avoid weak ones that seems you are trying to se if the person is interested, you have to get their interest for its you’re job! It would also be a good idea to check if your sentences work together, avoid going left in the first sentence, right the next and up or down with the last ones. Unify your work into one solid information packed but concise set of words that are bold and effective. It would also be nice to check your work for typo’s, even experts born with keyboards in their hands make mistakes!

posted by Avatar on Sep 21

copy-1.jpgWriting or copywriting is a very lucrative way of expressing views and selling products, when applying for jobs samples of your work are nice but be sure they follow some guidelines from the experts that they become acceptable and presentable. When asked to make a sample writeup as part of your testing for the job be sure to follow through with these points.
Avoid writing like a robot or the energizer bunny with repetitive ideas that go on and on and on… Make your sentences concise and exacting that they send the message across in the least amount of words. Never ever overstate the obvious when writing, saying or stating the same thing over and over again can be boring and most people don;t have time to burn and don’t like wasting time.

posted by Administrator on May 27

post 4There are three trends that have considerable influence on the advertising industry, these are: consolidation, globalization and specialization. Consolidation occurs when small to medium sized agencies with relatively successful track records are bought out by large multinational companies to provide their other clienteles with local service. The income of the agency brought about by the global affiliations or globalization will be based on the global compensation agreements or can also be based on commission calculated from head hours. The trend of specialization have seen many agencies transform and concentrate on one sector of business like finance of health care advertising and for doing so builds a niche in this industry where oftentimes they set the advertising standards. To work in the advertising industry you must learn to be flexible and follow the prevailing trends because the trends now may not necessarily be the trend of the future.

posted by Administrator on Nov 26

Image Source: media.canada.com

When you have finished creating your cover letter, the next step is:

  • Create a title of your resume. Remember to make it precise and appropriate.
  • Brevity works best most especially in resume writing. Keep it to one page only. Employers is turned off with lengthy resumes.
  • List your qualifications according to the company’s needs. Put in front the best point you got for them to take notice.
  • Over exaggeration of work responsibilities and accomplishments from previous work is not such a good idea.
  • Be sure to get the proper training for the job you are applying for.
  • When you have submitted your resume, FOLLOW UP is a key role in job searching that is widely ignored. Following up by a simple call or email, when well presented could signal the employer that you are really interested with the job and they will take notice of you among the other stock pile of paper sitting uselessly in the HR’s desk.

posted by Administrator on Sep 28


Image Source:ccinc.org

In your career, there will come a point wherein you will need some resume writing advice and guide. For the sole purpose of updating it. Your friends and the internet are limitless resources for such kind of help. Resumes as you know, can be the key to your dream job. And it is one way of accounting your entire career in just one paper. Two, maybe. It is quite tricky to write this important document of ours. Our entire career greatly depends on this piece of white paper.

  • Read the job description and make sure you bring out your skill and work experience. Your strongest points that may benefit the company you are applying in.
  • Presentation of the resume is crucial as this may either break or make you.
  • Education history must be presented clearly. Most often applicants avoid pointing out details of them.
  • Following these advices may be wise. It can save you time in trying to pen down your resume in the most presentable way.

posted by Administrator on Aug 9


Image Source: www.cartoonstock.com

Of course resume is the most important part of one persons application because it contains the neccessary information that the company will need to know you. of course resume, bio data, curriculum vitae, or what ever they call it must contain true and correct information because there are person who was disqualify because of falsifying their resume. your resume must have a complete information about you like address, contact numbers, email address, and of course your name. sometimes picture are not required because they will see you personally during your interview. of course you need to put your educational background so that the company can assess your capability as their worker. same as the other skills for them to know what other thing you can do for the company. and the character of reference is the most important part because its like recommendation, the company can also call those person to check your background.

posted by Avatar on May 29

strategies.jpgThe most difficult part of an effective marketing job is formulating an effective personal marketing message and it is not as simple as you think. That is one of the most misunderstood concepts in marketing and advertising for check out any big firm that does or has multi-million dollar ad campaigns like Nike and they have only three words to say and people automatically associate with them (Just Do It). These big firms have thousands of staff working round the clock, developing marketing strategies but tell anybody those three words and the first thing that comes to mind is their brand. Now that’s effective personal marketing message at work. Many small to medium-sized business owners don’t have a clue about what they should say to convince clients to get them to work for them. That’s where marketing strategies and advertising comes into play, to find that niche where they can aim for and hope it clicks with customers and successfully gets the message through.

posted by Avatar on May 17

interactiveads.jpgThe internet has revolutionized and shattered the way advertising has been conducted in the many years since its conception. Traditional advertising relied on paper ad campaigns and other traditional forms in print with the internet being a more dynamic system. Being new to interactive advertising, it is simply the combination of advertising utilizing the advantages offered by the internet and the social internet beingnow common is one of the best places to do such ads. Utilizing banners, viral videos and other more action-packed methods to get your point across with embedded systems that augment or expands the contents of the ads (links) it allows your audienced to get the information should they want to. Getting your market to respond is a good thing to determine the success of any campaign and having contact information such as an email address where interested parties can contact you or call you would be the best of both worlds. You get to sell your products and services and you get to get in touch with the trends and feel of the acutal customer base.

posted by Administrator on Feb 8

post 3If you are thinking of starting a career in advertising, some significant points to keep in mind are: expect keen competition, best opportunities can be for those with high creativity levels, excellent communication and computer skills, the industry provides high earnings with extensive travel but unpredictable working hours.

Some of the positions that you may want to consider if you intend to make your mark in the advertising industry would be Advertising, Marketing Manager, Promotions Executive, Public Relations Officer or Sales Executive. All of these positions work closely with top management and are required to submit long working hours, oftentimes including evenings and weekends, to ensure the success of a campaign ad.

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