posted by Administrator on Jul 30
The advertising graduate in a corporate setting can be the chief executive officer in charge of advertising operations. In retailing business, he can head the advertising department. A trained advertising person can also work as copywriter, researcher, account executive or media planner.
Advertising is all about mass communication. Students of advertising with proper training can cross over to the field of communications. The advertising student needs to learn the following:
1. Identify research designs for consumer needs and interpret results for advertising strategies
2. Create advertising in all media formats to meet objectives and strategies
3. Develop people skills for strategies and negotiations to increase advertising investment
4. Manage client relations and production process of advertising to create a profit
posted by Administrator on May 27
There are three trends that have considerable influence on the advertising industry, these are: consolidation, globalization and specialization. Consolidation occurs when small to medium sized agencies with relatively successful track records are bought out by large multinational companies to provide their other clienteles with local service. The income of the agency brought about by the global affiliations or globalization will be based on the global compensation agreements or can also be based on commission calculated from head hours. The trend of specialization have seen many agencies transform and concentrate on one sector of business like finance of health care advertising and for doing so builds a niche in this industry where oftentimes they set the advertising standards. To work in the advertising industry you must learn to be flexible and follow the prevailing trends because the trends now may not necessarily be the trend of the future.
posted by Administrator on Jan 8
They are more than your regular resumes, adding a touch of flair to the more than boring standard ones you see from day to day. They also advertise your creativity which is what you are all about. Be unique and experiment with your portfolio that would speak for you even without a single word spoken to such effect. Just be sure to make it clear and direct, not too embellished enough to sidetrack your ultimate goal of landing a job.
When interviewed, show or tell why you made such a resume and discuss you successes in your career so you get your work to speak for you. Be honest and frank but always courteous in your answers, mind your body language as well. But don’t worry too much, job hunting is like fishing, you win some you lose some, and sometimes you get the big one that gets away, but “just keep swimming” as the cartoon fish always said.
posted by Administrator on Aug 9
Image Source: www.cartoonstock.com
Of course resume is the most important part of one persons application because it contains the neccessary information that the company will need to know you. of course resume, bio data, curriculum vitae, or what ever they call it must contain true and correct information because there are person who was disqualify because of falsifying their resume. your resume must have a complete information about you like address, contact numbers, email address, and of course your name. sometimes picture are not required because they will see you personally during your interview. of course you need to put your educational background so that the company can assess your capability as their worker. same as the other skills for them to know what other thing you can do for the company. and the character of reference is the most important part because its like recommendation, the company can also call those person to check your background.
posted by Avatar on May 13
When looking for jobs in the highly competitive world of advertising, there are some points that may get you the job easy. Having experience and showing that in your resume is a good thing (say placing in some samples of ad acmpaigns or graphics work you have done), if you have expereince in the field. Admitting to be fresh out of college is not a bad thing for it allows you to learn and get to know the fields that would be of interest to you as you go on. Experience is the key and reading or reasearching is a good way of keeping up to date with the latest trends in the industry. When you quote your work from previous employers, take only the credit you deserve and tell them specifically the part you played and how you would be effective and a good part of the office you are about to join.
Marketing is more of an art and the art is learned from experience and from good mentors, get one and try to learn as much as you can in the shortest possible time, and try to appreciate the help you get from others.
posted by Avatar on May 9
There are still a lot of companies who are out looking for good people in the arena of effective journalism may it be in print or TV. Journalism careers are quite common and most publications (magazines, tabloids, newspapers and many more) need good people behind them filling in their releases. Products such as magazines rely heavily on journalism graduates for the bulk of their writing force and they are always on the lookout for new blood. Check out the many job sites and you’ll surely find jobs in the advertising arena that would surely be a great help if you are a new graduate fresh from school filled with your textbook approaches.
