posted by Administrator on Mar 15
An advertising copywriter produces slogans and text for printed ads and leaflets, radio jingles, and scripts for TV commercials. If you become one, you have a team to work with, plus an art director to provide the visual images that best suits your words.
Before you start with your job, you must know who your client is, the product, the target audience, and the message that you are going to put across in the advertisement. An advertising copywriter should be able to do multitasking because usually you would be working on several projects simultaneously under the supervision of a creative director.
posted by Administrator on Mar 2
Before even thinking of starting a career shift in advertising, there are some important points to remember and ask yourself if you have these traits; excellent communication skills, computer literate, flexible and has a very creative mind. The advertising industry provides highly competitive earnings, traveling extensively local and abroad and working for very long hours. The industry needs people who are willing to do all these; they needed team players who are willing to sacrifice their personal happiness due to being away most of the time with their families. But at the end of the day, self fulfillment is worth the effort.